- Like YouTube, creators have their own channels, and any type of account can be a creator.
- Cover images can be edited either by uploading a separate photo or selecting a frame from the video itself.
- Much like anything in social, you need to entice users to watch your video, therefore adding a catchy title and description to your videos, as well as a cover image can go a long way.
- IGTV video length ranges from 15 seconds to up to an hour long and unlike Instagram Stories, they don’t disappear after 24 hours.
- You can only have one IGTV channel per Instagram account.
- Unlike YouTube, IGTV videos are full-screen 9:16 vertical videos so users don’t need to tilt their phones to view the full screen.
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Essentially it’s going to be a rival of YouTube and Snapchat’s Discover tab.Īnd to the skeptics and enthusiasts alike, here’s what makes IGTV unique from competing platforms: While there is a stand-alone IGTV app, users are also able to watch from within the Instagram app itself. So what?” and then there are those who’ll want to jump onto it immediately.įor those who don’t know what it is, here’s the low down: IGTV is a new exciting feature/app that allows long-form, vertical video watching, and sharing. There has no doubt been some mixed reactions to the launch of IGTV, some may think “so there’s another platform on which you can watch videos.
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December 2022
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